The Subscription Economy Is About Strengthening Customer Relationships, Not Just Recurring Revenues

Editor?s note: Tien Tzuo?is the CEO of?Zuora, a subscription billing company. It?s not about subscriptions versus pay-per-use. Just as industries have different needs, businesses and customers are different and so have varying needs. There is not a single pricing model that is best for everyone. We?ve found that offering a plethora of options is often better for both customers and vendors.

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